29 Comments

I am 71 years old and I've been waiting a few decades for someone to write this. Your article was my first read this Sunday morning. My coffee tastes sublime. All is well. Now will you take on food diets and fads? Thank you!

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I’m not sure I have enough words to convey my gratitude for your comment. It’s made my day. And absolutely, I’m just getting started!

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Reading this felt like being injected with LinkedIn.

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But specifically the impersonal business message offering you a free trial of LinkedIn Pro

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Jun 28, 2023Liked by Yazmin Bradley

It truly is fascinating how the “self help” genre jacks off someone’s hyper individualism just to con them into mass hysteria. This genre treats mediocrity as special, tricking young impressionable people (who are disillusioned by the realities of meritocracy) into believing that it’s not the system, it’s them. It’s honestly just sad to watch them think that any thought they have is genuinely original.

Anyway, I vote Ereshkigal for our death god of choice

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Mass hysteria is exactly it, like a giant circle jerk of fear and mania. Absolutely, it’s a giant dupe to relieve culpability from TNCs and businesses. May Ereshkigal hear our prayers

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If you need help with summoning the death god, I'm in.

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Sacrificing one of their Ferraris should do the trick

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“my self-betterment is borne from experience, not a glass of water at five am” ahah AMAZING

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THANK YOU! The way I am still mediocre after a glass of water, but just hydrated mediocre

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Jul 20, 2023Liked by Yazmin Bradley

I’d started copying my favourite bits to quote in the comments but there were just too many. Excellent read. Completely agree with so much here.

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Thank you so much friend! I am indebted that there was more than one favourite bit for you

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Jul 3, 2023Liked by Yazmin Bradley

Oh yes, I know these types. I have also observed that they seldom know how to put their books back where they found them, which I think they need to learn first before investing in bitcoin or whatever else the grind involves lmao Excellent stuff, Yaz... let me know if you need any help casting a circle to sacrifice them 🫡

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Step one: incorrectly shelve book. Step two: invest in stocks. Step three: Success.

And yes I shall be taking applications for the circle of hell very soon. Please keep an eye out for Beelzebub who will be contacting successful candidates shortly.

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Oh dear God yes. This was marvelous.

I once had a principal whose introduction to the staff was to rave about "Who Moved My Cheese" during our professional development days. We wanted to talk about reorganizing our systems so that we could best serve students because staff had been severely cut...and instead of a problem-solving leader, we ended up with the cheese guy who wanted us to use self-help techniques to embrace the change.

We were already at embracing and wanted to problem-solve. It didn't get any better.

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I would say you deserve compensation for the sheer run around of such a venture! The day metaphors were hijacked by self development is the day literature died

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Eh, we went from bad principal to overtly malignant the next year. That ended up being something like six principals in three years.

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It sounds like a rather cursed position!

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Jun 28, 2023Liked by Yazmin Bradley

Hilarious, and laugh out loud funny. Probably because it resonated so hard, I've seen it and I've been it 🤦🏻‍♀️

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We all deserve a gold medal for getting through these convos

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The WWE title fights? PRICELESS

Having come across those zealous self development readers working in a bookstore i can honestly say so much of that rung true (even the comment about reading romance)!

And yet, nestled in between some hilarious moments, your comment about bettering yourself through experience and looking back at what you can learn from that really stuck with me

Loved this!

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If you’ve ever had to serve the self-development horde then you are entitled to compensation. Thank you so much 🥹

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Jun 28, 2023Liked by Yazmin Bradley

🔥🔥🔥

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Jun 27, 2023Liked by Yazmin Bradley

Love it Yaz!

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Thank you angel!

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absolutely LOVED the experience of reading this, your writing captures a reader and makes you never want to leave!! coming from someone that worked in a bookstore i’ve had too many experiences with people thinking I simply don’t like self-development/ business books because i don’t know enough about it. like no it’s a choice !! because it’s a sham!! cant wait to see you again when you’ve become a self-made millionaire ( because your the first that ever thought this)

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They’re always acting like they’re on the cusp of SpaceX meanwhile they’re just drinking protein shakes in the gym during a housing crisis. Thank you for your kind words, it means a lot

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Hi sweetheart, grandma here, thought I’d read this, realise now I didn’t even get halfway but I’m caught up now, absolutely loved it and endorse every one of the terrific comments your readers made xxx

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